Aram Sinnreich is a writer, musician, media professor and consultant covering the media and entertainment industries, with a special focus on music. Named one of the fifteen “Innovators and Influencers of 2001” by InformationWeek, Sinnreich is often quoted in media outlets such as The New York Times, Forbes, Billboard, The Wall Street Journal and NPR.
Sinnreich currently serves as Managing Partner of Radar Research, a media and technology consultancy, and was recently hired as Assistant Professor at Rutgers University’s department of Journalism and Media Studies, where he focuses on new media and entertainment. He has written about music and the media industry for publications includingThe New York Times, Billboard, Wired News, Truthdig andAmerican Quarterly. As a Senior Analyst at Jupiter Research in New York for over five years (1997-2002), he covered the online music and media industries and provided hands-on strategic consulting to companies ranging from Time Warner to Microsoft to Heineken. As a Visiting Professor at NYU (2007-2009), he taught graduate students and undergrads about social media, video games, media industry economics, and communications law and policy. Most recently, as Director at OMD Ignition Factory (2009-2010), Sinnreich led a marketing innovation unit at the world’s largest media agency.
Sinnreich has appeared on ABC World News Tonight, The CBS Early Show with Bryant Gumbel, NBC’s Today Show, CNN, CNBC, MTV, BBC Radio and Fuji TV. He has also taught several undergraduate and masters-level courses at the University of Southern California’s Annenberg School for Communication, and has addressed several other university audiences and professional organizations, including Fordham University, University of Amsterdam, Technical University of Munich, and The New York State Bar Association. He has also served as an expert witness in several court cases, including the Supreme Court file sharing suit MGM v. Grokster.
Sinnreich also writes and performs music, as bassist for artists and groups including seminal ska-punk band Agent 99 (Shanachie Records) dancehall reggae queen Ari-Up (lead singer of The Slits), and Tony award-winner Trazana Beverly, and as a co-founder of NYC soul group Brave New Girl and LA dub-and-bass band Dubistry. Two of the songs he composed for Brave New Girl have been licensed to MTV’s animated series, Daria, and a song he wrote for Dubistry was featured in the award-winning short film Life As You Know It, directed by Kristina Robbins-Higgins for Audi Films.
Sinnreich holds a B.A. in English from Wesleyan University, an M.S. in Journalism from Columbia University, and an M.A. and Ph.D. in Communication from USC Annenberg.